How Levi's built the highest-participation emergency savings cohort in their program's history

The challenge

In Fall 2020, Levi's Canada was looking to implement a financial wellness program to help their Canadian employees build the habit of saving money and equip them with a short-term emergency fund. The ongoing global pandemic had left employees even more financially stressed, making the timing critical.

Key requirements for the program:

• Help employees develop the habit of saving and build an emergency fund through an inclusive program that met the needs of a diverse workforce
• Deliver the program through an easy-to-use mobile app that passes all security and compliance requirements
• Roll out and maintain the program quickly with minimal time required from the Levi's team
• Automate incentive payouts and eligibility checks from within the app

The solution

Shortly after completing Levi's security and compliance checks, the QUBER team delivered a customized program and efficiently onboarded over one hundred Levi's Canada employees. The program included:

• A no-fee digital savings account
• A match-based savings program
• Automatic incentive payouts
• Personalized financial literacy and behavioural nudges
• Save to Win contests
• Dedicated customer support

The results

According to the program sponsor at Levi's, the pilot project turned out to be one of the easiest, most effective programs they had ever rolled out — yielding an impressive return on investment in a very short period.

• 87% of Levi's employees said they would have never saved as much without QUBER
• On average, employees save $200/month before employer incentives
• Employee retention rates for the QUBER program doubled between the pilot and full launch
• The complete rollout was finished in just days, including eligibility checks, branding, and configuration
• QUBER handled 100% of employee requests, delivering automated insights and reports

The successful pilot led to a long-term partnership. In 2022, QUBER was selected as the emergency savings plan provider for all American and Canadian Levi Strauss & Co. employees.